Friday, May 21, 2010

RONALD McDONALD lives on!

BRAVO to McDonald's Corp. Chief Executive Jim Skinner for keeping Ronald McDonald as the face of McDONALD'S! There is a group saying he is the pied piper that leads children to bad eating habits. Maybe that blame should be put on their parents or even the child for that matter, if they are eating McDonald's 100% of the time....I doubt they are and McDONALD'S isn't the entire problem at all. I would like to see Ronald holding the food again in the commercials and talking about triple thick shakes BUT McDONALD'S has caved in to pressure on this front, per a McDONALD'S advertising person I had a conversation with. RONALD is a wonderful advertising character and one of the few that has survived the ages. What is next? A group saying SANTA CLAUS is the poster child for obesity and materialism and we should do away with SANTA? It reminds me of the last scene in RANKIN/BASS' SANTA CLAUS IS COMIN' TO TOWN when S.D. KLUGER talks about how some people don't understand the joy of Christmas and choose to be unhappy people. Ronald lives on....and on!

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