Director Frank Tashlin films the New Frontier marquee sign when Elvis Presley appears there in late April 1956. The shot appears in the Martin & Lewis film Hollywood or Bust, their last film released late in '56. Dean also makes mention of Elvis in the film, while at the Hollywood Bowl, as Elvis' second film was in pre-production at Paramount, Loving You (starring M & L alumni Lizabeth Scott and Produced by Hal Wallis, who signed M & L and Elvis to films) @elvis @deanmartinandjerrylewis #lasvegas #elvispresley #halwallis #franktashlin #hollywoodorbust #deanmartin #jerrylewis #newfrontier #kingofrocknroll #history #film #entertainment #comedyteams #martinandlewis